Bonus programs: Work on bugs and new old news

Bonus programs: Work on bugs and new old news C May 1 MegaFon substantially changed its bonus program, excluding from the list of "rewards" some options, and adding others in their stead. In our article on this topic given information was incomplete and not entirely accurate, as of this writing, not all details were known. Supplement written, but at the same time think of the existing bonus programs of other operators.

MegaFon-Moscow

The text of a recent publication we read here, here - a couple of important clarifications:

  • Translate bonuses directly to the account is still possible to contract tariffs and not on the TA category "Light".
  • For archival tariffs "Light" (including "O'LAYT», «FIX», «Just") in the list of bonus awards appears the option "Happy Hour". When connecting the package "Happy Hour" during the next calendar month will receive a discount of 50% of the current tariff for calls to numbers of Megafon-Moscow and federal mobile numbers in the Moscow region, the effect of discounts on local calls (fixed numbers) does not apply.
As a result, a modified bonus program was better than we expected. Unlimited connection for bonuses from the list of "rewards" removed, but subscribers will be able to use archival rates 50% discount on mobile calls, and not only prolong the validity period for the bonus payments.

Bonus programs: Work on bugs and new old news
As for the bonus affiliate program with Citibank, then the project is alive and still working, 1% of the amount of any payment transactions (except cash withdrawals at ATM) duly transferred in the form of bonuses for the account of the contractual rate of MegaFon. A detailed description can be found at the link at the end. The scheme received an unexpected development: not so long ago, Citibank brought to market a product called «Cash Back» - almost a full copy of the card "MegaFon-Citibank" with one "little" difference: 1% of the payment transaction is not paid in the form of bonuses and back directly to a bank card account. Issue your own bank card product with almost identical specifications can talk about the disappearance of interest in one or both partners to promote joint project.
Bonus programs: Work on bugs and new old news

Beeline

Launched July 1, 2004 together with Rosbank program VISA-Beebonus was quietly buried late last year, sorry. All references to the program were carefully cleaned from the site of the Beeline, but there was "Raspberry" and after a while - Advertising Raiffeisenbank as one of the major partners. Rosbank after much thought, showed humanity and promised to preserve the conditions for cardholders and reissuing credit cards, but did so late and clumsy: the letters were sent out to customers in March, and in time (in January, according to the contract) who have passed their cards were turned down . Thing of the past, but "osadochek left": the operator has attracted another bank - for God's sake, but here is correct to use its customers as a tool?

Our review of the program "Raspberry" can be read here, read the sentence "Raiffeisenbank" - here.On the advantages and disadvantages of the program "Raspberry" You can argue, but an important feature for us - there are no discounts and additional opportunities in terms of receipt / payment of communications services. Ie "Beeline" in this case stands as one of the partners and award bonuses to cardholders, "Malina", to use the bonuses for partial payment of communications services possible.

MTS

Joint project with the World Bank (Moscow Bank for Reconstruction and Development), there is not the first year, but the actual number of users of the bonus program is unknown to us. Anyway, none of the available today to connect tariffs participate in this program does not provide. Quote of the program description MTS.CARD:

"The bonus program applies to MTS subscribers in the Moscow region - individuals rate plans MTS under the bonus program for cardholders (group of tariff plans MTS.Optima", "MTS.Biznes", "MTS.VIP and tariff plan« MTC. Open »)».

Those interested can get acquainted with the general conditions of the program and its detailed description of the four pages of fine print. Mainly devoted to the description of the additional conditions and difficult procedure order bonus minutes. It is possible that these bonuses are still used by some subscribers archival tariffs, the official program has not been canceled. In a nutshell - for every $ 10 spent you can get one extra minute of local calls in addition to included in the subscription fee minutes. On the future prospects of the program can only guess, since the ability of the new billing to "digest" a minute-bonus add-on battery is a very big doubts. Most likely, the program quietly died after a promise in the first quarter of this year, a full transition to the new billing.

Bonus programs: Work on bugs and new old news
Another bonus MTS project - a joint program with the club «Mnogo.ru». www.mnogo.ru must assume that the currants on the advertising banner is placed in opposition to a competing project "Raspberries". By the way, everyone knows that a watermelon - too berry? Just think of MegaFon-Bonus "and the traditional watermelon" smiles "at the site operator, a kind of mobile fruit and berry mixture. MegaFon remembered not by chance, «Mnogo.ru» is also a kind of virtual operator (MVNO) on the basis of "MegaFon". Commendable versatility and lack of commitment to a particular cellular brand.

The official launch of the program was held on 1 March this year:

"Congratulations! Effective March 1, you can receive bonuses for MTS communications: for every dollar spent - 5 bonuses. Sergey, please confirm your phone number to MTS, specified in the questionnaire Club Mnogo.ru. If you for some reason did not use the number indicated below, you can send us your new number to the address of the MTS askmts@lavtech.ru, pointing out your card number Mnogo.ru and a new phone number, and the subject must write " The action of MTS-bonus ". In this case, require additional testing of new facilities in Mobile TeleSystems, it will take some time, we will notify you when you are able to connect to the program. "

"Some time" - loose concept, and two months is not time, waiting until the end of the additional check. According to its ideology Mnogo.ru program differs from the "Raspberry" only able to pay bonuses of communications services, but for us, this difference is important. In principle, "Mnogo.ru, you can register your phone number to MTS and received bonus pay for" MegaFon "in the framework of the Mnogofon. You can also use bonuses to buy a virtual prepaid cards MTS, but with significant restrictions: instead of a relatively simple sharing bonuses for PIN-code card payment we propose to transfer par value purchased strictly to the current account registered with MTS phone. Theoretically possible to replace the registered number on the other there, but check in practice so far failed: here, too, "an additional check," which "will take some time."

But given the numbers on the site allow us to estimate the real "weight" of the so-called bonus. I must say that in contrast to the clear "bonus" MegaFon (1 bonus point = 1 ruble) program "Raspberry" and "currant" use the word "bonus" to refer to some kind of virtual currency denominated exemplary 0.10-0.14 rubles. It is clear that "you get 4 bonus" sounds better than "you gave 48 cents, but the conversion to the quasi-real-money is more complicated. In the case of completion bonus of personal accounts of MTS (purchase virtual card payment) bonus valued at 12 cents, ie, real discount for MTS services under the "Mnogo.ru" is about 2.1%. Trifle, but also nice, although all of these "dancing with a tambourine" does not even compensate for the usual fee of devices to receive payments.

Links and commentary on the topic

On joint "card" programs, mobile operators and banks read here in those days looked promising cooperation and actively advertised. To date, one of three projects completely collapsed, there is another rather virtually. And like all good place to start ...

Perhaps one reason - lack of mutual interest partners in such joint projects. Two or three years ago, banks were nowhere to take the credit history of potential borrowers, and the monthly bills for telecommunications services helped to assess the financial reliability of the client. Today the technology for determining creditworthiness are more or less developed, and integrated database of consumers loans are functioning successfully, as we were warned two years ago.

History of non-payment: A good SIM-card - dead SIM-card!