The first stage of optimization prices, we sorted out in some detail in the submission by March 12 at the second stage, almost no surprises in sight. This time, the correction in prices on the tariffs with the subscription fee and / or included in the monthly fee package minutes. Why not optimize everything at once? Hard to say, may be in a hurry, and did not have enough desktop calculators. But there is another version of such a division of correction in two stages. "Optimize" price "to improve the perception of" it is desirable to both sides, ie for correct perception of the changes that something should not only become more expensive, but cheaper. Therefore, the optimization was divided into two parts: in the second group, the correction value of SMS from 2.04 rubles. up to standard (for the first group), 1.95 rub. is precisely the desired reduction in costs. And in the first group, as we know, fell vnutriset extremely popular in the tariff "WE" (35%) and 2.5% decreased the price of "voice" minutes in the tariff for data transfer ("Onlayner).
In the news announcement was clearly written: "Details of any changes to the tariff plans <...> will be posted no later than April 16, 2007. Prices have adjusted (as promised), but information on changes in place forgotten, just changed the numbers in the descriptions of tariffs. We'll have to fix this little flaw and a set of basic change in the easy to read sign. Changes are counted in the percentage reduction in rates is indicated in green, increase - in red.
** For tariffs Profi, on average. In the tariff "Business Without Borders" and "Exclusive" fee increased / decreased by one percent in round figures.
Total in bottom line: The subscription fee adjusted downwards at rates "Profi" (rounded up to ten rubles, down), at rates of "Business Without Borders" and "Exclusive" figure monthly fee with discount 15% rounded up to five rubles. The cost of outgoing SMS-message to make the same, as in most popular prepaid-rate (1.95 rub.), And 2 pennies fell Internet-GPRS traffic in the daytime. All other parameters are optimized price upwards.
As we see higher prices mainly affect pricing for data transfer and telecommunications. About the new prices for GPRS-traffic can be a quote from our past material:
Megabytes of daily Internet traffic is connected with the "Internet +" has grown in value from 4.07 to 4.25 rubles. That is quite logical: a 50% discount on basic cost of £ 8.47.rounded exactly is 4.25. It is unclear how generally took 4.07 figure - most likely sometime from someone on the table was a faulty calculator. "Non-round" figure of 8.47 (the price of megabytes of daily traffic) was reduced to 8.45 rubles., 2.71 rub. (Price is 10 kb WAP-traffic) trim in the opposite direction - to 2.75 rubles. An unexpected surprise - a price increase traffic i-mode from 0.34 to 0.45 rubles. 10 KB. Why was it necessary to increase by 30% the cost of services, which is still almost no one uses?
In general, price increases are not critical, and many did not notice him. And some even benefit from optimization. For example, a certain amount of rubles saving subscriber Profi 30 ", which sends many SMS-messages, no calls on Russia / abroad ignores the MMS and mobile Internet uses only the day and in small quantities.
Continuation of "optimization"
In preparing the material has appeared in time another news: May 1, 2007, MTS is now roaming and will "work much easier." Presumably, timed to simplify pricing for traditional departure for the May holidays. All figures (including GPRS-roaming), we'll find out after May 1, and while preliminary estimates based on published news. Minute tariffication, the prices in euro, VAT.
