Beeline: Mobile retired "and a bonus for incoming

It seems that the operators together have begun to explore the target market segments. Bulk sales are widely advertised rates has not been canceled, but also to collect additional connections with certain groups is also not harmful. We are talking about the tariff of Mobile retired in Beeline, although the yield on the market rate of MTS (or maybe "MegaFon") for the same audience probably is not far off. In this case, the Beeline had before, and marketers of other operators will be able to estimate the parameters of the tariff and to make his proposal more attractive. And we have the opportunity to compare competing tariff proposals.

"Simply put you a bonus" - an attempt resuscitation rate?

Let's start with the mass supply: 45 cents as a bonus for each minute of incoming calls at the rate of "Simply put. Sam fare very interesting, although controversial, our detailed description of its features look here. It must be remembered that the rate appeared on the market two months before the "era of free incoming calls" and it obkatyvali several new tariff technologies: free incoming calls, billing in euro, VAT, fees for connection, and format the campaign. Since then, the connection fee was transformed to double the cost of the first minute, but a modestly concealing the fact of collection on the CCD posters today few people remember. However, "the song of words you can not throw, that was - that was.

TA Today "Simply put," can hardly be called attractive, especially given the more recent proposals of competitors. However, the rate is beneficial to the operator, so why not try to resuscitate him with bonuses for incoming calls? Not yet familiar with the news can read it here, the description of the tariff on the operator's website - here. We briefly list is not eye-catching features of the tariff and bonus shares.

• No matter how beat figures in advertising, most mobile calls are short enough, and the figure 2.95 rub. per minute - more advertising gimmick. The average price of a minute is unlikely to be below 4.5-5.0 rubles. And speaking for a long time there are other, far more favorable rates.
• Treachery CCD (fee) is particularly pronounced for calls to "favorite" number. Because of the CCD off the first minute is 25% instead of the usual 50%.
• Bonus share is temporary, and the cherished 45 cents per incoming minute will be charged only till June 15. And on the night of September 1, unused bonus money "burn" and the tariff will become a regular "To put it simply."
• The maximum amount of daily savings of 3.15 rubles. a day after reaching this threshold, a bonus for incoming calls no longer accrue. Here we see the proper operation of the mistakes of competitors: it was and "pumping up" at night O'Laytov couriers (MegaFon-Moscow), and virtually industrial scale casting bonus money on the SIM-card rates "Profi" (MTS St. Petersburg). From "Simply put you a bonus" such tricks will not work.
• Try to use shestisekundny free threshold MGTS is possible, but has no special meaning: not by chance that in the description of a bonus there is the phrase "for each full minute ...", ie accumulate bonus penny will come out only five-second intervals.His time (or talent programmer) can be found more profitable use, and in any case, to "earn" more than a hundred rubles a month for one room will not work.
• Translate bonus money to other accounts can not pay their mobile Internet - too.
• During the transition to TP "Simply put you a bonus" will take 30 rubles. - Almost 10% of the maximum possible amount of the bonus "salary".
• When switching to another tariff accumulated bonuses on your personal account is not saved.

Summary: The bonus program is more promotional in nature, financial gain is negligible. Is that dedication every day to save RUR 250 for holiday period in the presence of SIM-cards with unlimited calling.

Mobile pensioner "- No Trespassing?

Connecting to a "retired" or the transition to this TA are possible only in offices Beeline upon presentation of a pension certificate, a description is available here. In another version of the tariff description of the connectivity alone, only about the transition. Over time, with versions will be dismantled, and one (or both) is correct, but just in case we give both. One more detail - no restrictions on the number of connections. It turns out that cleaner-pensioner if desired, provide a useful fare entire friendly staff of the enterprise. But this defect is most likely the same fix, I suppose, with a warning for 10 days.

As a rule, fares "select" different from the widely available more favorable terms, and "Mobile pensioner" is really not that bad. Especially given the upcoming villa-garden season and discount calls from the Moscow region. And the family is useful grandmother grandfather kids for calls to cell phones for parents: 1.25 rub. still less than 1.50 USD. to mobile with MGTS. You can connect five favorite numbers - note any numbers (including mobile networks in its region), and not just numbers within its network.

The main parameters of fare: 1.25 euro / min. Calls to five "favorite" numbers, 3.95 rubles per minute. for local calls and calls to a regional network of "Beeline" from Moscow, 3.16 rubles per minute. - For the same calls from the Moscow region. Compare with what is on the market, fares with monthly fees or expiration dates of payment in comparison are not involved, prices in euro, VAT. For clarity, we drop discounts from time shares "MegaFon and MTS, operating up to 31 and 15 March respectively.

Make definite conclusions difficult. From the standpoint of economy, meager pension Mobile pensioner "looks attractive. Exception - the whole family on «RED», all friends of friends in the MTS, and calls to give the city numbers retiree is not necessary in this case «RED» MTS preferable. The final decision depends on how often the children / grandchildren to call themselves retired, and what fees / statements from them. Also do not forget that the "retirement" rate is likely to appear at the competitor (s), and then the comparison would look correct.

With regard to the cost of a call to a mobile MGTS (1.50 euro / min.), The difference of 25 kopecks per minute. small. But it is quite possible to imagine a call from a landline MGTS to "Mobile retiree" with a request-patter: "Grandma, Call me at home!" - The benefit of non tariffing 6 seconds to allow the MGTS.