Monthly fee (1250 rubles) and a half times higher than average ARPU contract subscribers of MTS, and almost 10 times higher ARPU prepaid-subscriber rate. Ie MAXI location in the line-contracted rates moderate. MTS his positioning as a fare for the one who talks a lot and knows how to count money. A quote from the press release: "The tariff plan« MAXI »designed for modern business people who are actively talking on a cell phone and used to control their mobile communication expenses." 15% discount on this rate does not apply, but in passing it to the discount rate connected with the subscriber is not fine. So what we get for a lot of abonentku and whether MAXI suitable "smart-greedy"?
The main attractive feature of the tariff - Unlimited vnutriset within the home region. It is logical to pay for the interconnect is not necessary and there is no risk of falling into negative territory with overly talkative caller. Another plus - MAXI subscribers automatically become ardent supporters of the MTS and many of them will actively recommend this operator to friends and colleagues. The word "unlimited" in relation to the connection always warms the soul, but a designated profile "modern man of business" involves a large number of calls to different areas. And by no means a radical dominance of communication within the network. A certain amount of business with such a profile of communication exist, but talking about the mass demand tariff is clearly not necessary.
In the monthly fee includes 100 minutes of local telephone traffic, 50 SMS-messages, and 50 megabyte GPRS-Internet. 100 minutes of local calls for the business person is not too much, but how much demand will be 50 megabytes - a moot point. From a business person probably can expect the consumption of 10-15 megabytes on ICQ, email and Web-surfing infrequent from a smartphone, for other purposes there is broadband access. And those who are forced to do GPRS-Internet usually consumes more than 50 MB per month and more likely to buy this "Onlayner. While some consumers with this particular profile, certainly exists.
Another seemingly attractive feature of the tariff - a single price (3 rubles. 05 cop.) Minute call at MGTS, mobile network operators and other regional networks of MTS. Cheaper than 3.73 in a competitive tariff "Profi-300, but a comparison with the MAXI ONE makes think. MAXI try to compare with other offers on the market, conditionally accepting the proportion of calls to MTS phones in their region of 50%. Cost of a package of 50 SMS and 50 MB of traffic estimate is 200 rubles. As SMS and unused megabytes in the next month is not tolerated. Accordingly, 100 included minutes + 100 free minutes vnutriseti conditional estimate of 1050 rubles. license fee.
In Tariff "Profi 300 fee £ 1,320., For which we have 345 minutes (with 15% discount). . You can "lead" MAXI to 345 minutes of "Profi-300, in this case will have to pay 221 rubles for the traffic.+ 20% (20% of adding to the minute rounds) = 262 rubles., Final consumption per month for voice traffic is 1,312 rubles. (1320 rubles. In "Profi-300) It is obvious that when the total outbound traffic in the 350-400 minutes MAXI expenditure is close to the" Profi-300 and will be much more profitable only if more than 50% of calls within MTS. But with more voice traffic through free vnutriseti MAXI starts to win. Another lesson - MAXI is noticeably cheaper than the "Profi-800" even if a more balanced profile of communication (less than 40% of calls to MTS in its region).
Now let's compare the MAXI and MAXI ONE, there is much more interesting. In MAXI ONE of the subscription fee is not included minutes and intranet anlim not present, but much less abonentka (conventionally 590 rub.) And the minute is much cheaper (£ 0.68. At the MTS Moscow and the region, and 1.69 rubles. All other calls). Accordingly, for the MAXI-subscription fee at the rate of MAXI ONE we get about 500 minutes of outgoing calls at the profile 50% of calls within the network. In terms of business communication 250 minutes of local calls + 250 minutes of calls to MTS are much more logical than 100 minutes of local calls and intranet anlim.
Summary. Rate MAXI its consumer finds. For example, a businesswoman, a loving affair between the hours chatting with her friends inside the MTS network. Or employee of the company, talk on the phone almost exclusively within the team and while talking over and over. Manager largest courier itp In principle, it is not no use for a purse you can go to the "Profi-800" though for this purpose MAXI ONE fits better. But in the general tariff is as a niche and not very intelligible, except that the psychological comfort of "unlimited" connection. For the operator, in most cases MAXI will clearly advantageous than MAXI ONE, is not this the reason? We can assume that MAXI ONE brought to market as opposed to Bilaynovskomu "conversational" and now marketing the MTS found the TA not profitable and offered the market today MAXI its outwardly attractive intranet anlim. Quite a nice carrot, which want to reach for many potential buyers MAXI ONE.