New tariffs MTS - on the recommendations of the best dog breeders
Announcement tariff Maxi Light was published on the website of MTS on 6 October and, accordingly, the emergence of a new tariff expected within 10 days, ie today. However, has not appeared. Customer Service Department is responsible, "we have no information, no", the site of MTS in the list of tariffs unchanged. Although the site a separate issue: the name of Maxi Light everywhere disappeared - like a cow (dog?) Tongue licked and local search gives "Sorry, there is not found." So, the new tariff had died before he could be born? It is hardly likely to appear. But when, with whatever name and what parameters it is difficult to say. However, it was a pity already written material, we assume that the announcement and see how the predicted come true.
Following is the tariff initiatives competitor convenient and profitable. At least, there is no risk of accidentally bestow benefits subscriber. A recent example - "Boltologiya" appeared with a couple of weeks, "cool." If the new rate will be really similar to the "Spoken" Beeline, then we can talk about a new trend in tarifostroenii MTS.
Rate Beeline "Spoken" was aggressively marketed and was destined for popularity. We already wrote about the tendency to replace the contractual rates for prepaid-analogues with all the attendant benefits for many talker. Indeed, prepaid-fare with a heavy subscription fee and a cheap one minute is more advantageous for someone who is talking over and over and is not limited in communication. This market segment is "touching a beeline for its" simple things "," I want to say "and" Conversation ", one must wonder what in the MTS confidently went on rolled carpet?
Maxi Light puzzle us the title. That the word "Light" are already found in the existing tariffs competitor still all right, because the word is cherished by other letters - import. But the coincidence of the name of dog food - sadly. MTS mindedly registers the words associated with eggs, are eligible. But it would be harmless to look at least before the assignment Yandex fare such extravagant names. Consider the parameters of the new tariff, which the operator we must soon please.
Fare, of course, for many talked. Coded as opposed to bilaynovskomu "conversational" to drag a lot of speaking subscribers in TA with strong ARPU and relatively cheap minute. In the best tradition of advertising-in the new tariff will surely be loudly announced, "Two cents," and it's true: in fact, calls to other MTS subscribers within its region will cost just 70 cents per minute. Calls to other numbers as much (1.7 rubles. Per minute billing per minute), but according to marketers MTS "correct" price of subscriber calls someone else's network is not very exciting. For dvuhtsentovoe happiness (within the home network of the region) will have to pay about 460 rubles a month, "the air" at the top ten more bilaynovskogo "conversational." Positioning of the tariff does not look quite intelligible, because a lot of speaking callers are calling not only within the network. Venture to suggest that such subscribers do not care about the three-digit prefix before the family numbers dialed.And pay more (even if half the calls will be inside the network) at the same abonentke much sense not to "conversational" all calls cost 95 kopecks. The only reasonable explanation for such apparently the worst parameters - the reluctance of MTS very much, "hack at the roots' own contract tariffs, which did not hesitate to make a Beeline for its" I want to say "and" conversational. " The new tariff for sure will bring a lot of connections through advertising ("2 cents" fascinating), but 15 daily rubles monthly fee quickly sober clicked / bought by accident.
Estimated parameters of the new tariff:
Tariffication - per minute (who would doubt).
Outgoing minute within the network within the home region - 70 cents.
Calls to MTS in other regions - 3 rubles per minute.
All other local calls (including MGTS) - 1 ruble 70 kopecks.
Well, what can I say? According to its ideology is similar to the rate bilaynovsky "Conversation" but with a more expensive (1,7 times) one minute and the traditional focus on the MTS intranet communication. Calls to other subscribers of MTS 0.7 rub. pleasing, but users with this profile are calling not only within the network. The tendency is clear ("heavier" prepaid and raise ARPU), but the numbers are not very inspiring. Those interested can compare with megafonovskim "Mobile" (1,5 / 1,0 ruble per minute to all mobile network for 70 rubles. Per month), but we will not do this: in the Maxi Light calls to fixed phones are cheaper, which is important. And, of course, 2 cents would be great to look at the posters. Potential consumers fare - a lot of talking in subscribers with a predominance of on-net calls, including the rate of interest will be the current contract subscribers. Owners contracted rates really have to think about - 460 rubles a month is not such a high fee, many are paying more for worse conditions. For example, users of the contract TA "Professional 300" even with the discount of 15% pay for their 345 minutes at 400 rubles per month than subscribers will pay the new tariff. But let's not forget about the penalties if you try to go to prepaid-fare with a contract with the discount included.
Onlayner - why pay more?
Good fare for the Internet, which was expected with the onset of TA "click" in the Beeline. The tariff is really nice, no apparent "ambush" and pitfalls. A key feature is the 14 cents (4.74 rubles) per megabyte of GPRS-traffic. As usual, 270 ruble per megabyte WAP-traffic, if you need it to someone from our readers. All outgoing calls are 18 cents (6.1 rate), but this price we care little, the rate is confined under the mobile internet users. An important feature: the cherished 14 cents (4.74 rate) operate around the clock and of the night "desyatitsentovy" GPRS can be forgotten. But for mobile phone users, "ICQ" and mail clients in smart phones - really good news, now you can save 21 a penny per megabyte of traffic (in bilaynovskom Clicks megabytes worth 4.95 rubles). Rates expected to appear in the sale of 18 or 19 October.
