MTS: Discount vnutriset for the monthly fee and correction of "Unlimited Weekends"
We begin with the pleasant. C today (June 30) lucky subscribers of the tariff plan "first" service is available, "Non-MTS. A detailed description of the action-services, please visit the MTS. Proposal - 50% discount on all on-net calls (MTS) within the home region for the monthly fee of $ 50 USD. 80 kopecks. per month (5 cents per day excluding VAT). The cost of the service is - 17 rub. ($ 0.5 VAT excluded) off free. The most important feature of the campaign - a 50 percent discount applies to including the cost of connection. That, in general, it is quite logical: without that money the first minute would look completely inhumane. After connecting the discounts we have the following options Outgoing local vnutriseti: the first minute of conversation - 3 rubles. 05 kopeks, the second and all subsequent - 1 rub. 18 kopecks. It seems to be even cheaper than the Jeans 007 (while talking to more than two minutes), but will not be able to compare because of too different settings: in 007 there is no subscription fee, have per-second billing after the first minute and 7 cents without CCD apply to all on-net calls including in other regions. But the 50% discount in the "First" acts on "Favourite number" so that the count according to their profile communication. I am glad the mere fact that the new tariff (even with the addition of license fee) was comparable to the old.Obviously, the discount is "Non-MTS focuses including the" drag "actively communicating with users of MTS on the tariff plan" first ", and in the absence of friends / colleagues / relatives in the regions of transition is logical for the fans to talk longer than a half to two minutes .
Worse news - correction "Unlimited Weekends" (hereinafter - "Weekend"). For details, see here, in a nutshell: the cost of services decreased by 2 times (now 32 rubles. 17 kopecks. Instead of 67 rubles. 39 kopecks. Per week), but the "Unlimited Weekends" turn in "Unlimited Weekends MTS" - free of charge are only vnutresetevye local calls (on telephones MTS home region). Subscribers TA "profiles", prepay all summer, "Unlimited Weekends" will continue to use this service in full before August 27.
The transformation of "unlimited coach" in the "pumpkin-net" will be held next weekend (July 8) and to subscribers of the "First" should not forget it. As we know, this TA is automatic renewal "Unlimited Weekends" and summer cottages for vacationers on the Internet without payment for which came the call can be an unpleasant surprise. It is hoped that all such customers will be sent to the appropriate SMS-alert.
Summary - MTS is still seen a clear policy on-net restrictions in all promotions and seasonal offers. Given the increased cost of interconnect different and could not be. With regard to "work on ARPU", here all too clear: "Weekend" $ 4.48 + Non-MTS $ 1.77 + "Night Talk" (more on this below) $ 4.48 = $ 10.73 (308 rubles). Per month including VAT.It is so much need to pay subscriber "First" for the right to use the full set of discounts for this tariff plan. It should be noted: according to official data of MTS in the first quarter of this year, the average ARPU Russian Jeans-caller was exactly $ 4. It is unlikely that all subscribers will always use any available discounts / shares, but the overall marketing ideology is clear. In the same vein - good tradition avtoprodleniya connected toll discounts ("Weekend" and "Night Talk"), and then suddenly the subscriber in the flurry of cases forget to pay and left without the necessary services?
"Night Talk" - while on the unconfirmed reports. For 32 rubles. 17 kopecks ($ 0.95 excluding VAT) per week free use of the MTS intranet originating from 12 am to 8 am, Monday through Friday. Of course, within its region. Of course, only for subscribers of the "First" - who would doubt. Restriction "From Monday to Friday" is quite understandable: not right to do paid services crossing, you need to give subscribers the opportunity to choose between "Night Talk" and "Unlimited Weekends". Well, or in case of difficulty with the choice to pay for both services.