Tariff news April: updated information and continued the theme

Our preliminary material look here, now can be considered the final analysis of the proposals with a "sliding scale of prices in the market. Plus some refinements and additions, almost all of the basic figures and the main conclusions remain unchanged.

"Country in touch" Beeline. Indeed, the new version of the tariff appears to limit the amount of 3000 minutes of outgoing long-distance calls to Russia. Otherwise it could not be after the introduction of the same antifrodovogo barrier on "Business Without Borders" MTS. Unlike MTS, Beeline conditions for existing subscribers do not change, and limitations apply only to new connections (to the press service of the company). Ie Beeline is secured by cross-flow of illegal sites long distance from the MTS and the formation of new "long-distance operators on the basis of their unlimited tariff.

"Free" MTS. The tariff was even more curious than we have described. There is an additional "bonus" in the form of cheap ("soft") calls within the MTS network of the region weekdays at lunch time (from 13:00 to 14:00). Looks like the kind of fare in the tariff: "happy hour inside the network is provided 5 times a week, regardless of the number of previously pronounced pyatirublevyh minutes, but in the counting of six non-concessional minutes of these conversations are not involved. Ie in the case of financial difficulties do not necessarily pay 5 rubles for the first six minutes of calls a day, you can try one hour lunch period to settle the issues at least with MTS subscribers in its region. While taking into account the natural rate of positioning (active business communication on weekdays), giving happy hour on weekdays, it looks increasingly as a marketing technique. Another feature of the tariff - all the phone calls to the MTS group "WE" are charged at 1.35 euro / min. and do not participate in the counting of six non-concessional minutes.

"Speak with the use of" Beeline. Full list of parameters fare look here, a new corporate rate will be effective from April 15, 2007. The main features of the tariff proposal:

• Credit payment form
• No subscription fee (when connected with a federal number)
• The ability to connect with direct dialing (fee 850 euro / month.)
• Tariffication - per second from the second minute
• The cost of the first five minutes of local calls per day - 5.50 euro / min .*
• The cost of the sixth and subsequent minutes of local calls per day - 0.55 euro / min .*
• Cost per minute call to the regional network Beeline (excluding areas "Moscow", "Moskovskaya oblast" and "Center") - 5.95 rubles per minute.
  
  * Prices are valid also for calls to phones Beeline zone "Moscow", "Moscow region" and "Center".

The table below - the approximate comparison of the three competing tariffs. In the TA, "Speak with the use of" per second billing from the second minute, and for correct comparison with other rates (per-minute billing) cost per minute arbitrarily reduced by 20%. The full cost of a minute, seein the parameter list above, all prices are quoted in rubles including VAT.

* Rate is valid for all local calls and calls to phones Beeline Moscow, Belgorod, Bryansk, Vladimir, Voronezh, Ivanovo, Kaluga, Kostroma, Kursk, Lipetsk, Orel, Ryazan, Smolensk, Tambov, Tver, Tula and Yaroslavl regions.

** On the phone numbers of international operators.

Until 30 September rate of MTS 'Free' is a good deal for customers, a lot of talking within their region. Although the large number of calls to the regional MTS usual RED will be profitable. With regular, albeit not very often, phone calls to Beeline central region win, "Speak with the use of" and "I want to say" the same name of the operator. For an active business relations within the region "free" until September 30, apart from the competition.

Consider the amounts of minutes of local calls that we receive in exchange for a certain amount spent in one day. Leave 20% of the notional "discounts" on posekundku the second minute, though, maybe it would be more correct on the same 20% reduction in the number of minutes on the TP-per-minute billing. Dynamics is quite obvious: September 30, "Free" MTS bypasses the confidence "to talk to good" at a cost of 40 rubles. and more than a day, and on October 1, lags well behind the "Speak with the use of" at any level of daily spending. Obvious outsider - tariff "I want to say" Beeline, which even after September 30 will look a bit worse than the "Free" MTS.

Summary

With potential customers, "Speak with the use of" all is clear: this tariff will try to go above all those users "I want to say" who do not want to part with their phone number and who have to call a regional number Beeline. On the transition certainly reflect and owners of heavy contracts with direct dialing. For example, the current owners' Corporate Intensive "for the same monthly fee to get on the" Talk to the use of "twice as many minutes, approximately the same situation with" Live easy 480. Mass of new connections to the version with the federal tariff Beeline number is unlikely to have to wait because the next six months "free" from MTS looks attractive. He will gather a majority of new connections, the benefit of advertising with 25 kopecks will look great on the posters. Also on the "Free" can move those subscribers, "I want to say" who do not have to call on the regional phone Beeline, and change their own numbers are not annoying. With regard to indiscriminate perebeganiya at this rate its own heavy-MTS, they are from this ill-advised (for companies) step must retain fines. Tariff "Free" is made with no monthly fees, ie transition to it from other contractual TA impossible without penalty. MTS is a good move and an obvious attempt to get active in that niche market, where traditionally strong competitor. On the other hand, credit payments in the form of tariff Beeline - a significant advantage, which for many will be more important than the time-benefit "Free" from MTS.