"Boomerang" from Beeline: Rates for a moderately speaking with a credit form of payment

Tariff novelty of the Beeline is a mixed impression. Details, see the site operator here, and we try to understand the advantages / disadvantages and the target audience of this curious work tarifostroiteley.

First, that "catches the eye," - dollar prices without VAT. In the light of a purposeful transition to ruble structure looks at least strange. Or business in the name of "Boomerang" - was already abandoned the dollar prices coming back? Another version - for ease of comparison with other dollar rates of the same Beeline. But let's not speculate and go directly to the new tariff.

On the credit side, "Boomerang" some strong trump cards, which should provide a good merchantability fare.

• Flashy (literally and figuratively), and certainly better name
• Affordable monthly fee
• Interesting idea of "return" of money - it will look good in advertising
• Credit method of payment - a popular slogan now "consume today - pay tomorrow!"

So, for 101 rubles 59 kopecks. subscription fee, we get the first 180 minutes of any call for 5.8 rubles., starting with the 181-minute conversations with all local calls are recalculated at the price of 3.39 rubles. per minute. Same (3.39) will cost the following minutes during that calendar month. Not be ruled out that this extraordinary scheme to promote "talkativeness" led to the essence of credit rate. In the online-version would implement the scheme of refund to the account, and including in the conversation on the eve of the 181 th minute. Obvious consumer niche fare - a segment srednegovoryaschih persons to whom it is time to start selling something straight from the tin. The scheme of the "return" the money will weighty incentive to talk more, and a modest $ 3 (excluding VAT) will warm the souls of those who are already willing to pay per minute cheaper, but still frowns on the word "fee".

From a financial point of view, "Boomerang" coded bad. To simplify the perception can be assumed that when passing through the 180-minute threshold is effective 33 percent discount on all local calls. Many talker "I want to say" or "conversational" is much more profitable, but in its niche, "Boomerang" hits. And, quite possibly due to their credit payment scheme is not without benefits for the operator even "lure" of actively communicating with subscribers.

Now some of the subtleties.

• Do not forget about the per-minute billing, which largely negates the benefits of a "boomerang" over the existing "Live easy 180.
• The "boomerang" we with you suddenly again allowed to "love on the side: a favorite number (50% discount on calls) may not be just a number Beeline (vnutriset) and MGTS. If this is not a mistake in the description of the tariff on the site.
• Moment of the transition 180-minute threshold, anyone can guess yourself, any SMS-alerts, or counters in Biofise not provided. Such an original tape, entitled "Guess its tariff." Or is it so intended as a further incentive to say more?

Imposition of a complete description of the tariff on the site Beeline slightly puzzling. My first thought - a full $ 3 NL abonentki network would break down and a month later would collapse from the influx of wishing to communicate without limits for 100 rubles per month. But soon you realize that web-design - a fine thing, and sometimes torn. Tomorrow probably be corrected (from a band not put there), but the picture save for the story.