Principles tarifostroeniya after July 1, we have already mentioned several times. The last three months of any great revelations did not bring: operators for some reason still want money from us, and introduced the principle of CPP (All members are free) they will not turn into altruists. Although the forms of belief in the need for customers to part with money have changed and prices have become much more interesting. Not in the sense that "profitable" (although anyone watching), but simply more diverse. The general approach - it is necessary to get us to a certain guaranteed payment, the more the better. In an era of CPP is important, because keep in my neck, "undecideds" Sotovik becomes elementary unprofitable. If you previously at least some income was from infrequent to non urban numbers, now silent mobile can be safely and comfortably, confidently pressing the green button every time the phone call. That has to entice customers with all sorts of whimsical paid tariff "services", "privileged moments" and discounts on the intranet communication.
New tariff modifiers MegaFon at first glance like paying extra "services" MTS, which give certain discounts on calls for the actual monthly fee. But there are some fundamental differences. The most important of which - the essence of on-net discounts that are usually given for calls and services to other subscribers of MTS. That from the standpoint of the operator is quite reasonable, since in this case does not have to pay colleagues in the market for outbound traffic of its subscribers. The second important difference lies in the fact that the modifiers of "MegaFon" is not some temporary action, and connect the selected discounts on a regular basis until its shutdown by the user. For example, paid off MTS "Weekend" is convenient and advantageous, but is valid from October 2, 2006 to April 1, 2007 is unlikely to please many truckers who for some reason, prefer to go to their hacienda in the summer - so that's an amazing difference interests of the subscriber and operator.
So, in MegaFon we propose to construct a "personal" data plan on the basis of which we are connected, the more plaque with all the rates see below. Total modifiers - four groups: the well-known to all "Call for the Rouble" (previously introduced specifically for TAs, "Mobile"), its network "," Neighbours "and" Happy Hour ". Several important clarifications:
- Modifiers can be connected in an amount greater than one (though all at once), but the monthly fee will be deducted for each connected modifier.
- Carefully read the descriptions and modifiers are not trying to think out of his own. For example, if the description of the modifier "Neighbours" indicated "on the federal numbers of mobile operators in the Moscow region (BeeLine, MTS, Sky Link)", the way it is: the discount will be extended to calls within the network MegaFon.To obtain the intra-discount coined a separate modifier "Its Network".
- Modifiers are only valid for the three rates and the archival TA do not apply. The assurances of representatives of "MegaFon" in these three fare is connected 50% of current subscribers, and they also account for up to 80% of new connections.
- Modifiers do not apply to contracted rates (30% of the current subscriber base of "MegaFon-Moscow).
- Connecting the modifier - in "Service Guide" (section "Options") or call the number 0550 and communicating with the voice menu
| Tariff options in MegaFon-Moscow | ||||||||
| Rates | "Mobile" | "One" | Rublov | |||||
| Incoming calls from any numbers | Free | |||||||
| Outgoing calls | The first minute of conversation | from the second minute | The first minute of conversation | from the second minute | The first minute of conversation | from the second minute | ||
| Tariff options | ||||||||
| Connect any option | 30 rub. | |||||||
| Its network | ||||||||
| Subscription fee, monthly | 50 rub. | 40 rub. | option does not apply | |||||
| The numbers of "MegaFon-Moscow | 1 rub. 20 kopecks. | 95 kopecks. | 1 rub. 75 kopecks. | 1 rub. 50 kopecks. | ||||
| Neighbors | ||||||||
| Subscription fee, monthly | 60 rub. | 60 rub. | 70 rub. | |||||
| At the federal numbers of mobile operators in the Moscow region (BeeLine, MTS, Sky Link) | 1 rub. 20 kopecks. | 95 kopecks. | 1 rub. 75 kopecks. | 1 rub. 50 kopecks. | 2 rubles. 20 kopecks. | 2 rubles. | ||
| Happy Hours | ||||||||
| Subscription fee, monthly | 100 rub. | 70 rub. | 80 rub. | |||||
| The numbers of "MegaFon-Moscow | 1 rub. 20 kopecks. | 95 kopecks. | 1 rub. 75 kopecks. | 1 rub. 50 kopecks. | option does not apply | |||
| At the federal numbers of mobile operators in the Moscow region (BeeLine, MTS, Sky Link) | 2 rubles.20 kopecks. | 2 rubles. | ||||||
| The city numbers (Moscow and Moscow region) | 2 rubles. 20 kopecks. | 1 rub. 95 kopecks. | ||||||
| Call for the Rouble, a special offer for tariff "Mobile" | ||||||||
| Subscription fee, monthly | 70 rub. | |||||||
| The numbers of "MegaFon-Moscow | 1 rub. 50 kopecks. | 1 rub. | ||||||
| At the federal numbers of mobile operators in the Moscow region (BeeLine, MTS, Sky Link) | ||||||||
| Happy Hours | ||||||||
| Morning | 10-00 - 14-30 | |||||||
| Day | 14-30 - 18-00 | |||||||
| Evening | 18-00 - 22-00 | |||||||
| Night | 22-00 - 10-00 | |||||||
| Prices are quoted in Russian rubles including VAT | ||||||||
| rates are valid from 03.10.2006 | ||||||||
- Modifiers are not a universal tool in the case of new connections begin to be still with the selection of a suitable rate according to the profile of communication. For example, if necessary, call cheap in Russia, it makes sense to take TA "One" and if necessary to lower the price on it vnutriseti (or calls to other feds) the relevant modifiers. And if cheap vnutriset is a priority, it should begin with a "ruble" or "Mobile"
- Modifier to be profitable only if a sufficiently large number of calls to the selected direction. For example, pay 70 rubles. abonentki for the sake of saving of 20 rubles to three calls a month to MGTS phones obviously not worth it.
- Raises serious doubts about the ability of workers nrabate clearly explain the benefits of a modifier, not to mention the comparative analysis of the figures. For example, compare the "Cell" + "Call for the ruble," the same "mobile" + "Neighbours" + "Its network" - a non-trivial task and the correct decision will be determined by the volume of monthly traffic. Developers honestly considered all the numbers / characteristics and assigned modifiers comprehensible names, but if subscribers want all these items to dig? But the term "monthly fee" - the familiar, friendly and ... chilling.
- Certainly an interesting proposal, and many will reduce communications costs. Or (more likely), will speak more for the same money. But to expect from the great benefits of modifiers is not worth, significant cost reductions will feel only a rather large conversational traffic.