Roads are not gift expensive attention

As we know, Moscow's GSM subscriber moody and very spoiled, for his immortal soul statistical struggling just three federal operator. And let the "good old" days of giveaways superfluous dollars on the account will not return, receive gifts you want to continue. And operators are still willing to give these gifts in exchange for new connections, the loyalty of existing customers and just for the sake of improving their financial performance. Let us examine some of the September initiative.

Beeline: Zero, which is "more alive than all the living"

On the long-standing service "Live zero" we all know, seen enough on television advertising about the lack of communication tormented young man. Which - who would doubt! - Extends a helping hand favorite operator in the girl's face, taking on the hand and allow to join the coveted dance mobile communication. Morality of the young man we will not discuss, you never know who has any financial problems. However, we note in brackets: do not seriously expect the attention of girls, having a round (even a "live") a zero balance on their own account. Okay, we will assume digression from the topic. In fact, the opportunity to call a blocked number is good news and probably has many useful. You understand: impassable taiga thickets Moscow license area, hundreds of miles to the nearest hut - not to mention the payment office.

The bottom line is that "Live Zero" has suddenly become a really 'live': now a locked room with a zero balance can be reached not only with the phone Beeline, SIM-card with zero money in the account is open to receive incoming calls from any phone. And it's not just about zero, but even a negative balance. Quote from the press releases:

"On September 20, 2006, all subscribers of Beeline," with a zero balance will be able to accept not only on-net calls, but calls from other operators, including the city networks. In addition, subscribers can receive incoming SMS, regardless of the sender of the message; additional services that will not require a subscription fee if they were connected to the lock room, make outgoing calls to the number 0611 to service the system IVR. These features are available to subscribers of prepaid system located in the "home" network, whose number is blocked because of "zero "or the negative balance."

Phenomenal altruism and concern for their neighbors? At first glance - so, no wonder the social aspect of the red thread that runs through the press materials. Another quote: "Cellular in our country has long been a social phenomenon, so we were the first among the operators of the" Big Three "provided to subscribers of the opportunity, regardless of account status, always take any incoming calls to stay connected and not worry about their loved ones - said Zinaida Khokhlova, acting Marketing Director of VimpelCom. However, ascended wipe tears of emotion and recall another quotation, this time from Mark Twain: "altruistic, like a hungry pig. Indeed, from July 95 kopecks per minute interconnection "stranger" to the operator will have to pay, but because Beeline vnaklade not remain in any case.However, regardless of the motives shares Beeline big thank you on behalf of all those who have no opportunity or money to pay for a cell phone.

About the new tariff plan "Spoken" (see our recent material): information about the options available from today on the short number 0606, from this day on the new rate can go with any prepaid-fare Beeline. Short number for the transition - 067412113, the cost of changing the TP - $ 3 or 90 rubles, the price including VAT. Unfortunately, in the final version of the tariff fee is 450 rubles a month, the price of a minute local call has not changed and equal to 95 kopecks per minute. Of the other materialized parameters - "low prices of calls to Russia and the CIS countries" in the amount of 9.95 rubles. per minute. We will not argue about the "profitability", but in parentheses, note that for calls to Russia and CIS countries can buy prepaid-tariff rates in half to three times lower. For example, the rate of "Welcome to the Beeline (7 rub. Per minute) or" One "MegaFon-Moscow (from 3,5 to 7,5 now. / Min).

MTS: the continuing re-branding of names?

This mobile operator is currently engaged in active promotion of the new tariff RED, which we recently wrote. Among the other new products - a change of name of VIP-tariff lines "Exclusive" to "MTS.Eksklyuziv and reservation of the name" Exclusive "for input from October 1, the new tariff plans. Quote: "We inform you that the tariff plan" Exclusive "to the federal number from 1 October 2006 changes the name to" MTS. Exclusive "tariff" Exclusive `" with the federal number - on the MTS. Exclusive. "Settings tariffs remain changes. MTS always strives to provide VIP-customers a modern and reliable communication to the highest requirements to the services provided. C 1 October, we will be glad to offer you a new tariff plan "Exclusive", which enables to communicate more freely and diverse! That's right, "double federal Exclusive", the announcement can be found here.

What will be announced on October 1, former "Exclusive" while it is known only to marketers MTS, and the phrase "to communicate more freely and variously" can be interpreted both ways. Following the logic of the transformation of elite RED in the consumer goods of the same name prepaid-we can expect almost anything: for example, the emergence of prepaid-box with a proud name "Red Exclusive shestirublevoy with a minute to MGTS phones and 50 per cent discount on the MMS-messages from 7 to 8:30 am strictly between the two separately pick up the phone MTS within the home region. Wait and see.

From funny - Advertising SMS-deliver MMS and WAP-GPRS. Presumably, made in response to the automatically downloaded over the air setup MMS and WAP-GPRS other operators. Frankly, in an era of ubiquitous spam word you want ...? " in the beginning of the message causes a reflex pull finger to the button Delete, but marketers MTS visible. Just in case: the word "free" refers to sending SMS-messages for MMS and Wap-traffic would pay. With regard to Wap-content, then on Tuesdays at the portal wap.mts.ru September 30, continues giveaway ringtones and pictures, you can still have time to upload your favorite song at the price of Wap-traffic.

Another not very well-known event - giveaway imode-illiquid. For example, for 4499 rubles and 10 kopecks (about $ 167) you can get a phone NEC N343i, with half of that amount is on the balance of your account MTS. Ie As a result, the device will cost about $ 83 - not bad for a quite nice handset with color display, which is suitable for a gift to the child or the grandmother to the country. In Svyaznoi over the phone they want $ 195 in MskMobile - much as $ 220.

MegaFon-Moscow: the first service packs for Light tariffs?

On advertising "Mobile test drive" familiar passengers Moscow buses and trams, most of these posters are found on the public transport stops. Gift-trial 200 KB Wap-traffic can get up to 31 October and safely spend on downloading mobile content. And if you do not get involved in pictures and java-games, then two weeks are free to read the news and get to know the weather forecast, currency rates, etc. To connect to wap.megafonpro.ru test wap-package you need to send SMS to 000105777. Actually, why not? The main thing, then in this case does not get involved and do not continue to use Wap-Content has the money, because the operator expects it to such a behavior model number.

Curious looks a little souvenir for "svezhepodklyuchennyh" on her birthday, birthday boy receives a gift is one of the packages to choose from. A quote from the press release: "New subscribers who connect to a network of MegaFon-Moscow" on his birthday (or any of the ten days before or after the event), may receive a gift package of useful mobile services. It's enough to visit the nearest center or sales office of MegaFon-Moscow "and connect to one of the most popular fares. When you connect to an office birthday can choose whichever package of services, and gift messages or megabytes will be immediately credited to his account."

The list of possible gifts - 5 megabyte GPRS-Internet, 250 kilobytes of Wap-traffic, five MMS-messages and 30 SMS-ca. Moreover, SMS-messages for some reason, give only connect to the tariffs of the "Call". Five megabytes of GPRS-traffic - not much a gift, but there is much more interesting than the fact of donation, to date, distribution of such packages on the Light fares have been noted. It is not excluded that in the near future packages will appear in the open sale of all Light-subscribers.