Very special rates - continued discussion

Niche tariff plans seldom "work out" precisely because of the limited audience. Demand for such proposals is relatively small, and even the most modest advertising campaign itself does not pay. And without consumer advertising, even on the most remarkable properties of the new proposal does not recognize, ie, the tariff is deliberately "stillborn." However, there are exceptions to the rule.

Beeline: Rate "Over-communication" specifically for the hearing impaired

On the social-oriented offerings and tariffs, we wrote three months ago, including those for special rates for the hearing impaired. It is clear that voice traffic such people is of little interest, but doroguschy SMS painful hit on the pocket. Special offers for this category of consumers is all the operators, they just do not really advertise. The new tariff, "Co-talk" Beeline is a direct descendant of the Urals "special", but, in contrast to the "special" Rates "Over-communication is not a local demand. A detailed description of the new tariff is available here. The main feature of the tariff - the first 1000 SMS charged at 40 cents, ie about 1.2 cents excluding VAT, the following SMS-ki are charged at standard rates to 1.95 rubles. for the post. Ambiguous notion of "the first 1000 messages" (A month? The day? In a week? Since the connection?) Just in case we have specified in AS: we are talking about the first 1000 SMS during a calendar month, the counter concessional SMS "zeroed out" on the night each a number. When connected to a TA, for example, on 15 July to early August you can send 500 low-cost SMS, connection or referral from another TA may be "on the production of a certificate or membership card VTEK All-Russian Society of the Deaf."

Additional advantages of the tariff - a bit cheaper than MMS (RR 5. Instead of 6.6 rubles.) And GPRS-traffic (4,95 / 1,95 GPRS-Internet/GPRS-WAP in "Over-communication" instead of 6.95 / 2 95 "Simply put"). Limit of 1000 SMS preferential understandable, and such amount should be enough for even a very sociable person, but the puzzle tolerable prices for voice services in this tariff. Wanted to guard against "improper" use of fare - it was necessary to put a price on the barrage of conventional phone calls. Although in any case, "Co-talk" is very tempting to TA for non-voice communication, and a SIM directly asks in PCMCI-card: the price of GPRS-traffic as Internet-tariff "click" plus 1000 SMS for 40 cents a month.

"Guest" MTS "Welcome to Beeline

Rates are designed specifically for temporary residents in Moscow. As stated in the announcement of Beeline, "a proposal designed for migrant workers coming to work in the Moscow region, as well as to subscribers of frequent calls to Russian regions and CIS countries." Rate Options "Guest", please visit the MTS are described bilaynovskogo "Welcome" appears on the operator's website in the near future (I hope). The main parameters of tariff:

• Outgoing calls to any phone in the CIS countries - 7 euro / min;
• Outgoing calls to the Russian regions - 5 euro / min at room Beeline and 7 rub. the city numbers and mobility of other operators;
• Local calls to all mobile - 5 euro / min;
• Local calls to the city - 7 euro / min.

As stated in a press release, "added benefit for subscribers of Beeline is the presence of a single roaming-free zone" Beeline-Center, which includes 10 regions of Russia (Bryansk, Vladimir, Ivanovo, Kaluga, Kostroma, Ryazan, Smolensk, Tver, Tula and Yaroslavl region). Calls to these regions are charged at the cost of calls in the Moscow region. " According to its ideology rate "Welcome" is slightly reminiscent of TA "Single" in MegaFon-Moscow, where we also see two fixed prices for calls. Rates "Guest" (MTS) coded in the best tradition of the universal "super-Jeans: a uniform price of 6.43 rubles per minute (19 cents excluding VAT) for all calls in all directions, including neighboring countries. The main advantage of the tariff MTS - the utmost simplicity and clarity, do not have to painfully recall what country came to and at what number to call. Another plus - calls to the CIS countries a little cheaper than competitors' offers. But in the "guest" MTS provides a cunning trap for those visitors who are not accustomed to reading notes in small print at the bottom of the page with a description of the tariff (see table notes).

Below - a plate with a comparison of key parameters. The introduction of CPP greatly facilitated our lives, no longer need to list the price parameters for incoming calls. Prices - in Euro including VAT.

	Welcome (Beeline)	Guest * (MTS)	Uniform ** (MegaFon-Moscow)
Moscow city	7,00	6,43	3,00
All Moscow Mobile	5,00	6,43	3,00
Its network in Russia	5,00	6,43	3,00
Other people's networks and city in Russia	7,00	6,43	3,00
Any phones CIS	7,00	6,43	7,00

* Rate is valid on October 15, 2006 in Moscow and Moscow region, October 16, 2006 tariff plan subscribers "Guest" is automatically transferred to the tariff plan "Basic" in which the price per minute call to other cities in Russia and CIS countries amounts to 13.21 rubles. and 23.37 rubles. respectively.

** The fares are payment terms, ie, the average rate of flow of funds is desirable at least 1000 rubles for 4 months (an average of 250 rubles per month).