"Service RED», or trehtsentovy detective MTS

Our material is about a very specific interpretation of the phrase "buying a set of« RED »c label" New REDaktsiya prices "You get an unlimited period of super soft conditions" can be read here, will not be repeated. Let's talk about the kind of reaction a reputable company in this publication and how this response can take advantage of the subscribers to their advantage. Publishing on Mobile-Review.com has enabled MTS to return the original terms proposed by the company, possibly to protect themselves from further price increases.

Information on the site of MTS appeared on Friday 19 January at "News" section, with full text available here. On the home page information will not hit, but in general the list of news there. In the text we see three separate semantic unit:

1. The updated interpretation of the conditions of action and a reminder that the rally continues. Here - a short list of the main advantages of "REDaktsii.
2. Apologies for the "inaccuracies in the news on 23 November.
3. The sentence "In connection with the inaccuracies, the subscribers of the tariff plan« RED »with connections within the" New REDaktsiya prices, "the service" REDaktsiya "may approach the focal point of MTS on the phone and 0890 at a shop to change the terms of MTS billing in "Calls within the tariff« RED »in accordance with its stated in the text of the news" New REDaktsiya prices! "on November 23, 2006 conditions."

We will understand with all the items in order. So what has changed and how this "inaccuracy" was made in the original version of the announcement?

The first, which immediately catches the eye - the disappearance of the sacramental phrase "in perpetuity". And rightly so: nothing lasts forever, and REDaktsiya "is also not eternal. Can be regarded as a warning, as you can - just the desire to get rid of such categorical statements. Why do I emphasize this was "unlimited"? The reason is obvious: during the years of policies of short-term marketing zavlekalochek people got used "connect" temporary discounts to existing contracts. However, the goal of "REDaktsii" - to force the subscriber to buy another set, some better for all family members. It is therefore not provided any "transition" and "connectivity services" necessarily want to buy a new box and once again become a subscriber. Cause a person to change the usual number is not so easy here, in addition to favorable conditions are desirable additional incentives and guarantees. "Unlimited" and was thus an incentive: connect, change the number - will not be any unpleasant surprises. Now, when it is done, a phrase can be indefinitely far away from the clean and continue to sell "REDaktsiyu.

Second. With the disappearance of "unlimited" in the version dated January 19, everything is clear. Proceed to the second paragraph and try to find "inaccurate."At first glance, the correction looks quite innocently: indeed, a little bit differently formulated, so to speak, for ease of reading. Was it worth apologizing for transposition of words and an extra paragraph? In fact, everything is not so easy, here there is inconspicuous multipass combination. Announcement of 23 November is carefully edited, the original version is here. Changes little, but they are important. Phrase "indefinitely" from the old news did not dare to remove (it is too many people still remember), but instead implemented a first seizure, and then a little rearrangement. In the original text read:

"By purchasing a set of« RED »c label" New REDaktsiya prices "You get an unlimited period of super soft terms:

• All local outgoing calls at 0.06 U.S. dollars
• Calls within the tariff «RED» - 0,03 Euro
• 50% discount on SMS and MMS messages in the network
• All incoming calls are free.

With subscription fee of all - at 0.05. e. a day! "

Now read what is on the site now, and what we are trying to pass off as news on 23 November:

"By purchasing a set of« RED »c label" New REDaktsiya prices "You get an unlimited period of super soft terms:

• All local outgoing calls for a 0.06. e
• 50% discount on SMS and MMS messages in the network
• All incoming calls are free.

With subscription fee of all - at 0.05. e. a day! "

As we see, from the "seditious" three cents in the old news disposed, now no lines "Calls within the tariff« RED »- 0,03 Euro and is the same" inaccurate, "for which they apologize to the news from January 19. Now this removed the uncertainty and offer us the next (last?) Version:

"By purchasing a set of« RED »c label" New REDaktsiya price, you get an unlimited period of super soft terms:

• All local outgoing calls for a 0.06. e.
• With subscription fee of all - at 0.05. e. a day!

And also, you have access to all the benefits of the tariff plan «RED»:

• Calls within the tariff «RED» - 0,03 y. e.
• 50% discount on SMS and MMS messages in the network
• All incoming calls are free "

It would seem that in the end everything was back to the first option - the same conditions, the same "unlimited" and the same 3 cents. The question is, why it was backdated to edit old news, and generally, what this complex mnogohodovka? The answer is simple: in the first version had been promised for an indefinite period of three cents in the tariff RED, and now for the same unlimited time we are promised "all the benefits of tariff RED». At the same time he fare, in principle, it is not forbidden to change and remake, it was already done during the transition to U.S. Dollars. And in the event of changing circumstances in the market no ban to continue tuning in a month or three. Importantly, do not forget to warn of changes in 10 days.

Finally, the third paragraph with the sentence "approach the focal point of MTS on the telephone in 0890 and Showrooms MTS to change the pricing conditions ...". This item - for the most corrosive and meticulous subscribers REDaktsii. Clarify the essence of the changing conditions rating "was not easy, here - a summary of the dialogue with the girl from the contact center:

- You can specify what is meant by the proposal to go to KC in the news on the website on 19 January?

- About what news you say? (Others on this day was not, but oh well, read the news.Call a couple of minutes lying on Hold-e).

- You call from your phone? To whom is registered phone number? <...> To you, this news is not true, it's for subscribers REDaktsii.

- I suggest you buy "REDaktsiyu" to find out what was meant?

- Do you all charged correctly.

- What is billed incorrectly in "REDaktsii? Is that a secret? (Another minute and a half on Hold-e).

- There was just not very clearly worded, is now fixed.

- Why then advised to contact the KC?

- You do not have to handle, you're all charged correctly (full circle).

Nothing to do, had to part with 203 rubles. 20 kopecks. in the office of MTS and buy a kit. At the same time in the same account top of another operator - it is convenient. "Autopsy" showed the presence in the Internet Assistant new line in the list of services available for connection - service RED ». Simple experiment with calls before and after connection of the "services" confirmed: within a minute after the fare starts fairly billed at 3 cents excluding VAT, ie at 02.01 rubles. instead of 1.15 rubles (the ruble prices include VAT). Rather, so it will be soon after the expiration of 25 per cent of New Year discount until charged at £ 0.76. instead of 0.86 rubles. Itself "service" after its activation from the list of disappeared and the connected is also not listed - there was no "Services RED».

Other options ottyuningovannoy "REDaktsii" remained unchanged, ie a certain amount of meticulous and curious connoisseurs eventually get even a little bit more than they had been promised in November (see table below). Remained the only question: whether it was necessary to organize the whole carnival with "quick change" information on the site, stoically silent girls from the contact center, and a mysterious "service RED»? They could just "roll back" billing on the originally promised terms for all customers "REDaktsii. Is all this complexity just for the sake of continuing to receive a 13 kopecks per minute. more with the greatest possible number of incurious? In principle, it is also possible. However, it is possible that the "Service RED» be a universal vaccine that protects you from possible future changes in the same tariff. And in the event of a subsequent tuning (if one suddenly happen) issue price may be much larger than the current 13 cents, and the less people know about it "equivalent to the elect, the better for the company.

In fairness compare prices of new (ruble) "REDaktsii" with the same dollar version. It is not just "threw" 13 cents on the price vnutritarifnoy minutes, something in the ruble and the cheaper version. The last line - change fees as a percentage. Red marked increase in the price, green - decrease. All prices are in euro, VAT and rounding to cents, percentage calculation without rounding.

	Minutes in RED	Minute local call *	Minute on the other regions of the MTS	SMS within MTS	SMS to other operators	MMS within MTS	MMS to othersOperators
Former "REDaktsiya"	1.02	2.03	3.05	1.02	2.03	3.22	6.43
New "REDaktsiya"	1.15	2.04	2.95	0.95	1.95	3.22	6.44
Change	13.2%	0.4%	3.3%	6.5%	4.1%	0%	0.1%

* Includes calls to MTS (not RED) and other cellular operators in the home region.

Obviously, the reduction of prices is also present, but is primarily advertising-marketing load. Where found it possible, there reduced the number of rubles, bringing the figure to a more attractive 95 kopecks.

Similarly, in the MTS received a dollar version of the tariff «RED», further reducing the ruble version of the TP cost per minute local call to 6.10 rubles. to less "intimidating" 5.95 rubles. (Price reduction of 2.4%). Other changes (including a noticeable rise in the price vnutritarifnoy minutes) coincide with those in the REDaktsii. Unfortunately, in the tariff «RED» A new "Service RED» is not provided, it is logical: the «RED» not officially promised unlimited duration rates and present the operator to claim more difficult. Does that remind quote from posted in the website "MTS" document "Frequently Asked Questions subscribers during the transition to ruble tariff:

Q: Will not switch to the ruble to rise in prices for communications services?

Answer: Our company in the summer of 2006 introduced a fixed exchange rate of 1 USD = 28.70 rub. Therefore, the transition to ruble tariff applicable exchange rates will simply be multiplied by a fixed rate of 28.70 rubles. By raising tariffs it will not.

Yandex: find all

Additional comments on the topic. You probably noticed that most of the above article has links to copies of documents, shared on our site. The problem is not only in the fact that some materials from the site operator disappear, others may be moving to a new place, and in others magically appear changes. Sometimes even knowingly procuring an existing document into a non-trivial task. Seemingly simple and obvious way - to use the system "Search" - does not always lead to success. It all depends on what kind of document we want to find. "Capricious" or your own search engine and was intended - it does not matter, we are interested in the outcome. And he, as it turned out, sometimes reachable only by "incitement" to a resource external search engine.The same "Yandex" in advanced search mode allows you to specify a particular resource as the search area and it is easy to detect those documents saytovy search engine, for whatever reasons, the emphasis can not see. In fairness, we note that such "discrimination" is often encountered in the internal search engines and other resources.